Why it's important to have Effie
In an expert commentary for Marketing & Media, Adam Špina, Head of Strategy at Ogilvy, reflects on where the holy grail of efficiency lies and how to get there. He summarizes the perspectives and experiences of strategists across Europe on the benefits of effectiveness competitions, and highlights three key principles for making marketing efforts more effective: longevity, coherence and invention.
"The Effie Awards are also a celebration of our ability to work with data, set goals and demonstrate delivery. But strategists across Europe state that the most inspiring entries are those that feel passionate and describe an exciting story full of many challenges and twists," writes Špina.
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