Where You Wouldn’t Expect an Advertising Agency

n an article for Marketing & Media, Ogilvy presents projects where the agency delivers more than traditional advertising. These are solutions that connect technology, data, and creativity in ways that genuinely help clients.

One example is the collaboration with DHL, where the Ogilvy One team led by Jiří Korec created an online customs clearance portal. It replaced fragmented communication, reduced administrative burden, and delivered a scalable solution that continues to work years after launch and can evolve further.

Ogilvy One also showcases other projects, such as a centralized, localized website for Vitaflo, enabling dozens of markets and content streams to be managed from a single place. Another example is the playful use of technology in a campaign for Milka, where artificial intelligence transforms messages into the voice of a character, creating a personal experience for users.