Ogilvy Nulťák: Opening Doors for Young Talent

Over the past three years, the Ogilvy Nulťák programme has evolved from an initiative designed to attract talent through hands-on experience into a comprehensive educational programme that opens the door to the world of advertising for young people. It offers participants real work on real assignments, direct contact with experienced professionals, and the opportunity to experience how an agency truly operates. This year, the programme ran across three disciplines: PR, social media and strategy, with the strategy track working for the first time on a real client brief from the Budvar brand.

Nulťák is not just an HR initiative, but a meaningful way to develop new talent, share know-how, and at the same time give people the opportunity to find out whether a career in advertising is really for them. The full article about the Ogilvy Nulťák programme is available in Marketing & Media.