Ogilvy expands its client portfolio

Since January 2026, Ogilvy has been providing PR services for UNIQA. The assignment covers brand communication and positioning in the Czech and Slovak markets. In Slovakia, the agency collaborates with a local partner, Divino. The goal is to strengthen UNIQA’s position as one of the largest insurance providers on the market and, alongside expert topics related to insurance products, build the image of a modern, human and trustworthy financial institution focused on the needs of families. In its communication, Ogilvy will focus on data-driven storytelling, profiling key brand representatives and strengthening brand consideration among target audiences.

Henkel has also newly joined the PR portfolio, with the agency preparing the launch of a new hair care product line. The communication campaign focuses on education around scalp care and protection from sun exposure.

In the FMCG sector, Ogilvy has won a tender from Maspex and will be responsible for communication of the Becherovka brand. The collaboration includes communication of new products and their entry into new market segments, as well as profiling and strengthening the brand position of a brand with a strong heritage beyond herbal liqueurs. The PR strategy will focus on both product and brand communication, event management and influencer collaborations, with the aim of increasing product awareness among target audiences. In Slovakia, Ogilvy will again collaborate with Divino.

Within its regional business, Ogilvy PR & Influence is also expanding its cooperation with the brand Maille to the Czech market. Ogilvy will newly manage influencer activities as part of the central strategy for 2026. The French brand Maille is globally known for its craftsmanship, especially in premium mustards. The collaboration will focus on strategic influencer selection, relevant content creation and building a premium brand perception in gastronomy and lifestyle.

“As an Ogilvy PR & Influence team, we have been operating in an expanded structure for almost a year, and I’m very pleased that our strategy of developing corporate, consumer and influence areas of the business is delivering strong results,” says Václav Rambousek, PR & Influence Director at Ogilvy.

A major project in social media is the newly acquired collaboration with ORLEN Unipetrol Group. Ogilvy becomes a partner not only for managing the group’s social media, but also for the ORLEN network of fuel stations across three countries – the Czech Republic, Slovakia and partially Hungary.

The agency will provide full social media management, including content strategy, content production and management, community management and paid campaigns. The collaboration also includes a systematic approach to influencer marketing. The combination of creativity and data will allow for continuous optimisation of communication and improved performance.

“Ogilvy impressed us during the tender not only with its creativity, but also with its comprehensive approach to social media management. We look forward to the collaboration and believe we will achieve great results together,” says Stanislav Švarc, Head of Social Media Department at ORLEN Unipetrol.

“We appreciate being selected by the client in the tender. We see it as a commitment to deliver high-quality and effective solutions for further brand development across selected markets,” says Tereza Sabová, Social Director at Ogilvy.

Ogilvy has also started working with Mastercard. Since April, the agency has been managing social media, including community management, in the Czech Republic and Slovakia, working with the Istropolitana Ogilvy team in Slovakia. The collaboration builds on the global partnership within the WPP network.

At the same time, the Ogilvy social team is launching a TikTok collaboration for one of the largest retailers.

The Ogilvy Performance Marketing portfolio has also expanded to include Klenota, a Czech jewellery brand with its own local production, built on quality, craftsmanship and a personal approach to customers. Ogilvy provides comprehensive online media services, including search campaigns, display campaigns and paid social. The agency also contributes to both performance and brand strategy. Activities are carried out across the Czech Republic, Slovakia, Poland, Germany and France.

“We are excited to start working with another strong Czech brand with a long tradition. Thanks to direct collaboration with the founders, we can actively contribute to its further growth, not only locally but also in its international expansion,” says Petr Struna, Managing Director of Ogilvy Performance Marketing.