We have an open culture so that people are not afraid to talk about their needs

"We plan to hold Ogilvy Lift twice a year. As soon as the six months are up, another project gets a chance. We expect the next rounds to be easier. For one thing, the staff will have a better idea of what they're getting into, and for another, we'll have the processes and legalities ironed out. For example, we are also working out how the teams will operate without the potential winner, so that it doesn't affect the work for the clients," says Grimová.

The second benefit mentioned is My Day, which allows employees to take an extra day off each month. "We based this on a satisfaction survey where mental health came up as a common theme. An extra day off is one of the first steps to help," explains Grimová.