I brought the "know your creative people" initiative from South Africa

In the interview, he explains how he got the opportunity to move to Ogilvy in the Czech Republic to work, how he sees the advertising and communications industry as having changed in the last twenty years and how he wants to lead the creative team at Ogilvy. He also reminisced about working on the award-winning 'Bread of Our Nation' campaign for South African lager brand Castle, which still helps to solve the problem of starving people today. In the interview, he presented his vision for Ogilvy's creative studio and with it the first campaigns and projects he has already been involved in as chief creative officer in the Czech Republic, such as the #MeziSvými communication platform for T-Mobile or the Christmas campaign Je to Rebel! with Petr Nárožný for Netflix.

The article is available here, and the full version is available in the print edition or the digital archive.