Artificial intelligence will bring an epiphany

According to Kocheilas, AI will help shift the industry from an economic model that links value to work to one where value comes from ideas and inspiration. In the interview, among other things, Antonis presented a vision of so-called interrelated marketing, which connects advertising expertise and multiplies their effects for the growth of a company. He described the transition from his role as global CEO of Ogilvy's advertising expertise to his current role as global head of transformation strategies and summarized his insights from his studies in artificial intelligence at the Massachusetts Institute of Technology.