Turn your MMM into a win

In the Milka MMMax chocolate activation campaign, we have prepared an interactive augmented reality competition for consumers. After scanning a barcode, they had the option to choose between two immersive experiences: enter a 360º virtual Milka MMMAX recording studio, or bring the Milka MMMAX AR microphone to life in their own environment. In both cases, the challenge was clear: Show us what your delicious MMM sounds like when you're enjoying a Milka chocolate! In addition to the Czech Republic, the competition also ran in Slovakia, Germany, Austria, the Netherlands and Hungary.