New communication strategy and a creative platform

The Czech Olympic Committee faces many challenges. The long-term decline in the viewership of traditional sports, the growing popularity of new disciplines (e.g. esport or MMA) that are not represented at the Olympics, and the fragmentation in the communication of the Committee, its projects, campaigns and partners... Therefore, our task was to anchor, strengthen and generally promote the role of the COC within Czech sport and society and to encourage interest in sport among children and adults.  

In close cooperation with the committee members, we developed a communication strategy for 2024-2028, naming the new, unique position of the COC "One Olympic Journey" and building a creative platform based on that. The "One for All, All for Paris" platform for the 2024 Summer Olympics was designed not only to motivate even the youngest fans to cheer, but also to unify and connect the communication of partners, projects and the Olympic team so that the strong and irreplaceable role of the COC within Czech sport and society is clear.