Hair Food AR Game

How to introduce Garnier Fructis hair care products to Generation Z in a fun way and at the same time boost sales? By playing a game! After scanning the QR code for the Hair Food AR game, interested users entered their hair type and received recommendations for the ideal hair care product to suit their needs through a fun game. The activation also included a competition for valuable prizes. Over the course of thirty days, 59,000 unique players played the game and spent a total of 32,540 minutes with it.