Simona Lišková: How to Get the Best out of Both Agencies and Clients

Our Chief Client Officer, Simona Lišková, reflects in her article for Marketing & Media. on what truly determines the success of collaboration between clients and agencies. Drawing on years of experience on both sides, she explains why the best work doesn’t come from budgets or processes, but from trust, courage, asking the right questions and open communication. She also offers an insightful perspective on the role of healthy tension, feedback, and the simple "Never Assume Anything" rule, which, according to her, can fundamentally shape relationships and results.