Ogilvy Performance Helps Brands Grow Revenue

Petr Struna, Managing Director of Ogilvy Performance Marketing, says in an interview for Marketing & Media that advertising can be creative while still delivering sales results. Using the NUTREND e-shop as an example, he shows how changes in communication and strategy led to higher sales and return on investment, and explains how Čedok managed to make its online sales more efficient through data, programmatic buying and precise targeting. He also introduces the concept of “brand performance”, where campaigns generate measurable business results while at the same time strengthening the brand and its relationship with customers.