Ogilvy's own campaign features happily sleeping clients

Ogilvy has developed its own image campaign to mark World Sleep Day, which falls on Friday 14 March. Maximiliano Bellassai from T-Mobile and Alice Divišová from Heineken are the faces of the campaign, with key visuals showing them indulging in a happy and carefree sleep, thanks to the fact that they can rely on a strong partner to solve their marketing and business challenges. The campaign builds on Ogilvy's win in the Agency of the Year 2024: Clients' Choice competition and launches on 10 March in the trade press. It will also appear on social media, primarily LinkedIn, a few days later.

"At Ogilvy, we're always thinking about what keeps our clients up at night. This campaign brings a playfulness to standard B2B communications and aims to connect with potential clients who are facing tough challenges and experiencing sleepless nights because of it. We're here to help them find solutions and achieve their goals," says Mike Martin, Ogilvy's Chief Creative Officer.

The campaign is based on two key photovisuals by Miro Minarovyche, with real Ogilvy clients lending their faces: Maximiliano Bellassai, Chief Commercial Officer of T-Mobile, and Alice Divišová, Group Brand Manager of Heineken, working with the agency's PR team.

"For me, the ideal cooperation with an agency is all about communication and mutual trust. Everything can't always be sunshine, but thanks to these two ingredients, various complications and obstacles along the way can be solved early. The added value for me is honesty and punctuality. Also, a little sense of humour never hurts," says Alice Divišová.

On the experience of shooting the campaign, she adds: "It's not every day that someone films or takes pictures of you while you sleep. In the beginning, it was hard to relax and look natural. But the production team was professional and well attuned, so I ended up enjoying the atmosphere during the shoot."

"I expect the agency to act as a strong and reliable partner for the client, not just a supplier. This means engaging in strategic thinking about the brand and its values, bringing fresh ideas, not being afraid of thinking outside the box and being able to tell the brand story in an innovative way," says Maximiliano Bellassai. "I enjoyed the shoot, maybe because it brought me close to my dream of becoming an actor," adds Bellassai.

The key visuals will appear in the print version of industry weekly Marketing & Media on 10 March, complemented by video formats on social media, especially on LinkedIn, where they will target marketing and communications leaders on the client side, in keeping with the idea of the campaign mainly at night - a time when people are normally asleep.