Ogilvy Nulťák pilot year complete

"I am very positive about the first edition of Ogilvy Nulťák. A great bunch of people interested in advertising came together - they radiated positive energy and were all eager to learn new information. The Zero is not just about learning, it is also about networking. The fact that the students met outside of the workshops was also great feedback for us. I'll never forget the time I received an email from one of the participants inviting me to a laser tag game they all went to together. That was the moment I thought it was worth it because we had brought together a dozen talented students. I am already looking forward to the autumn courses," says Sandra Plačková, HR Manager Ogilvy, summing up the first semester of the Selective Training Project.

During the ten workshops, the students met with Ogilvy experts who guided them through topics within each discipline. "I learned how advertising algorithms work in the meta environment, how to pitch a campaign to make it as effective as possible, or what content formats to use on each social network," says Kateřina Grázová, Ogilvy Nulťák student.

"The atmosphere during our meetings was always great, relaxed and from the first moment we started to create something together. I didn't expect anything, and I got a lot," says Barbora Šumanská, Social Director Ogilvy. "You could see the students' eagerness to learn and discover new things. There were questions right from the first workshop, which pleasantly surprised me," adds Tomáš Belko, Executive Creative Director Ogilvy.

"Nulťák was characterised by pushing one's own boundaries. Thanks to the small number of participants, we got quality feedback on our work, got to know each other better and met outside the Ogilvy offices. I learned to look at marketing from a different perspective and to think differently from what we are taught in school. At the same time, Nulťák opened the door to the world of advertising, I met a lot of new people and got behind-the-scenes information directly from the professionals in the field. When I see how far I've come thanks to the Zero, I don't regret doing it," says Patricie Freislebenová, Ogilvy Nulťák student.

At the end of Nulťák’s first semester, the students developed a brief for the campaign, which they presented at the final meeting. The best students were offered paid internships directly with the agency. "I am very happy that three students became our colleagues when they accepted the offer of a paid internship at Ogilvy," said Sandra Plačková.