Esports tournament of European proportions in the Czech Republic

Few brands are as close to esports as T-Mobile. However, the Czech team's activities in this area have been rather sporadic. The year 2024, however, brought a big change.

A few years ago, the telecom operator tried the concept of its own tournament in several countries. And since it was a successful project, the opportunity to take advantage of Deutsche Telekom's size and "spread" naturally presented itself: the T-esports Championship began to expand. Last year, it also came to the Czech Republic. What did the first edition look like and how did it turn out? That's what Creative Lead Ogilvy Jan Fryč, who participated in the campaign, wrote about for Marketing & Media.