Summer joy in the style of #MeziSvymi: Ogilvy is behind the new campaign for T-Mobile

T-Mobile wants its customers to enjoy the summer to the fullest – together, #MeziSvými. That’s why the new campaign comes with thoughtful gifts: the popular Cornetto ice cream from Algida, a practical magenta towel, and 20 GB of free data for all customers with a Next tariff. The offer also includes a special Summer Cinema feature in Magenta TV and six months of Wolt+ for free.

"Summer is all about enjoying life without complications. After a short break, T-Mobile has returned to its tradition of summer gifts. The campaign is designed to make people happy – that’s reflected in the tone as well. We created a message that feels light, positive, and connected to the little joys of summer,” says Kim Hofmanová, Senior Strategic Planner at Ogilvy.

The campaign’s TV spot is set at a pool on a hot summer day. People are relaxing on deckchairs until they notice a man inflating a giant magenta float. It turns out to be a massive number "20" – symbolizing the 20 GB of free data T-Mobile is giving away all summer long.

The spot and accompanying audio formats lean into an authentic summer vibe with a simple message: that summer is best spent #MeziSvými. It was shot at Hotel Orlík pool by director Jan Ruttner, who captured the unmistakable feel of Czech summer.

Beyond the TV ad, the campaign includes a series of cheerful audio spots for radio and shopping centers, such as:
"Attention, please! Dear visitors to our swimming pool: the sun is blazing, don’t forget your sunscreen and don’t forget to grab your free ice cream and towel at the nearest T-Mobile store. Thank you! End of announcement!"

“In summer, we want to give people something extra – wherever they are. Thanks to our collaboration with Ogilvy, we created a campaign that connects strong emotion with tangible benefits, perfectly aligned with our long-running #MeziSvými platform,” adds Michal Šlechta, Marketing Communication Manager at T-Mobile.

The campaign runs from June 23 through the end of August and includes TV, online, audio, social media, and in-store activations.

Take a look at the spot

Vizitka kampaně:

Timing: 23. 6. – 31. 8. 2025

Formáty: TV, online, audiospoty, kino, místo prodeje, eventy 

Kreativa: Ogilvy 

Média: EssenceMediacom

Online media, OOH a KV: Proboston Creative 

Produkce: Creative Embassy

Režie: Jan Ruttner

Hudba: Thomas Michael Greenwood, LAURASPAPERHEART, Oliver Price - GIMME GIMME

Chief Creative Officer: Mike Martin

Creative Director: Michal Pivarči

Copy: Tomáš Křešnička

Art: Francisca Plaza Gonzalez, Iván Ardura

Strategie: Jakub Hodboď, Kim Hofmanová

Account Management: Matěj Paulus, Kristýna Kašparová, Zuzana Krivošová

Social: Tereza Sabová, Kristína Birošová

Produkce: Simona Gregorini, Jana Brožková