TikTok

We have created a new T-Mobile TikTok profile primarily for Gen Z. Its main faces are Maty and Bes-T (both and other supporting characters are played by the same actor). Maty, the representative of our target group, and Bes-T, T-Mobile’s “smart assistant”, together reflect on the latest trends, present T-Mobile news, and entertain the audience with scenes from everyday life. The profile is currently the fastest growing one among mobile operators and each video is viewed by an average of half a million people.