Eco challenge

We have prepared an eco challenge aimed at women for the Genesis network of secondhand shops. With the campaign, we encouraged them to sort out their wardrobe, pack nice but no longer needed pieces in a box and send them to Genesis. There, they open the package, price it and credit the sender with the appropriate number of points. With these points, the person can then choose other clothes, books, or home decorations from the eshop. On social media, we relied on three micro influencers who told the story in a series of videos in a playful and visually appealing way.