PF Ugliest Christmas Sweater

For our digital competition, The Ugliest Christmas Sweater, we enabled participants to design their own creations using online tools, which were then voted upon in an online gallery. In partnership with the Leontinka Foundation for the visually impaired, we integrated support for this cause into the competition. This created a playful format that engaged the public, fostered sharing, and added a meaningful charitable dimension to the holiday season.


