The redesign of the logo and brand manual

Elmet Group is a family-owned company specializing in the production of premium customized LED lighting fixtures, installation and sales of electrical materials. Their primary target group is the B2B segment, mainly designers, kitchen studios or carpenters. We immersed ourselves in this specific category and based on interviews and workshops with internal and external experts, we created a brand that fits the trends and needs of the 21st century, including its proposition and values. The collaboration also included designing a new visual identity and creating catalogues. As part of the redesign, we used the E symbol from the original logo, changed the typography and simplified the logo overall to make it look both modern and timeless.