Ogilvy has created a new campaign for Budvar 33

The new campaign introduces a trio of short formats titled Thirst, Tennis and Waiting. They are connected by the use of a rotating camera and a distinctive graphic style that is characteristic of Budvar 33. This approach helps the brand stand out in a category where much of the communication tends to look very similar.

“Beer campaigns in the Czech Republic are extremely conservative, and only a few brands consistently step outside the communication mainstream. We’re working to make Budvar 33 one of them. Even though each campaign is different, it’s always unmistakably ‘thirty-three’,” says Martin Svetlík, Chief Creative Officer at Ogilvy.

Each spot depicts a minimalist scene from a pub setting, made more engaging through unconventional camera work. What connects them all is a strong visual focus on Budvar 33 and its taste, expressed through the shared line: “But that thirty-three is really good.” The repetition and simplicity of the message help the brand build clear and memorable communication.

“The beer market is highly competitive, and a large part of the communication looks very similar. We are deliberately taking a different route. We want people to remember Budvar 33 not only for its taste, but also for how it communicates. ‘Simply our own way’ is not just a slogan for us, but a long-term approach,” adds Gabriela Kudrnáčová, Marketing Manager at Budějovický Budvar.

The campaign has been running since 13 April 2026 across TV, online and at the point of sale. It builds on the brand’s previous communication and represents another step in developing its distinctive visual style.

Credits:

Creative agency: Ogilvy
Chief Creative Officer: Martin Svetlík
Creative Group Head: Richard Kolbe
Art Director: Michal Janči
Strategy: Alena Zachová
Account: Anastasia Sochneva, Tereza Kozlová
Production: Bubenská Production
Director: Luboš Rezler
DOP: Kryštof Melka
Media: Publicis Group