#MeziSvými: Knight’s Journey

The first campaign, based on T-Mobile’s new long-term strategy #MeziSvými, tells a story about connecting and feeling great when belonging. In the spot, we follow the journey of a group of modern-day knights on a reenactment of a historic battle. The final scenes feature actual “knights” from within the community – bringing interesting and unexpected characters to our TV screens for the first time ever.