MAGENTA TV + Netflix

How do you get Czechs, Slovaks, and Poles to agree on a single TV program? Impossible? Think again! For Deutsche Telekom, we crafted a campaign for these three markets that humorously announced the arrival of the ultimate TV package: MAGENTA TV with fully integrated Netflix. Instead of the traditional fight for the remote, viewers from Prague, through Bratislava, all the way to Warsaw now face just one battle – whether to watch just one more episode. The campaign confirmed that everyone in Central Europe truly appreciates the combination of cutting-edge technology and endless entertainment.